2023-24
BharatGo (Startup)
No-code E-commerce SaaS Platform
Background
BharatGo is a no-code e-commerce platform designed to help small and medium-sized businesses in India create and manage their online stores without technical expertise.
During my time at BharatGo, I worked closely with the founding team in a fast-paced startup environment, contributing to the product from initial concept to implementation. I was responsible for designing multiple parts of the platform including onboarding, dashboards, and key features.
As the platform evolved, we identified that the onboarding experience was not effectively guiding new users, leading to confusion and drop-offs.
Core problem
The existing onboarding flow lacked clarity, structure, and guidance for first-time users.
Key issues included:
Users did not clearly understand what the platform offered
No structured step-by-step guidance
High confusion during initial setup
Weak first impression of the product
Slower store creation
As BharatGo targets non-technical users such as small business owners, this created a major usability gap and affected early user engagement.
To improve the onboarding experience, I redesigned the flow with a focus on clarity, guidance, and user confidence aligned with the goal of completing setup within 2 minutes.
I started by collaborating with cross-functional teams including the CEO, CTO, developers, QA, and marketing team to understand existing gaps and expectations. We also collected user feedback through Google Forms and tested the onboarding journey from a first-time user perspective to identify friction points.
Based on these insights, I restructured the onboarding into a clear step-by-step flow. I created wireframes to simplify the journey and iterated multiple times based on team feedback. The final design introduced a more intuitive and guided experience. A key improvement was the live store preview, where users could see their online store being created in real-time as they entered details. This helped users better understand the platform and stay engaged throughout the process. The redesigned flow included business setup, branding, contact details, product upload, and pricing plan selection, followed by a guided dashboard entry.
Results and Impact
The redesigned onboarding experience led to:
Improved clarity and usability for first-time users
Reduced confusion during initial setup
Faster onboarding completion
Better structured user journey
Increased engagement through interactive feedback
Additionally, placing the pricing plan after onboarding helped align business goals with user readiness.
This project highlights my ability to design intuitive onboarding experiences for non-technical users in fast-paced startup environments.